Search Engine Marketing – SEM.
SEM (Search Engine Marketing) is the process of gaining website traffic (E- Visitor) by purchasing/ buying ads on search engines.
SEM is All Search Engine Marketing. The Immediate, money-backed portion of search engine marketing that commonly takes the shape of PPC (pay-per-click)/CPC (cost-per-click) search engine results page ads in one form or another.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.SEO and SEM are not competing services altogether. Actually SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet-Online, you need to be visible and have presence through both organic and advertised links, which means you need both SEO and SEM.
If you use SEO and paid search, that falls under SEM efforts.SEM includes buying listings in directories and purchasing internet ad space (either from Search Engines or Ad Space on popular or relevant websites).
Why Do I Need SEM?
When you are looking for a fast way to get traffic and targeted visitors, SEM can be a solution. The use of online advertising on search engine results pages to help visitors find your website.
Building a website is just the beginning of marketing your business on the internet. Your site is a cyber door and you still have to advertise to get customers to enter.
SEM is fast and can be extremely cheap depending on your niche.One of the best ways to sell a product through SEM is to have your link embedded in the advertisement and then have the link go to your blog. Your blog should have a review of the product to entice the reader and get them to buy it If you want your website to show up on the first page of SERP’s (Search Engine Results Page) today, then SEM would be a good choice (at least a good short term choice).
SEM compliments SEO very well. In most cases a balance of the two elements is beneficial and should be explored when deciding the online marketing strategy for your business. Infact 65% of people click on Google Ads when they are looking to buy an item online!
Paid search listings clicks beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent worldwide.
SEM is a fiercely competitive, but potentially very profitable, campaign that any business should look into starting.
The difference between companies that succeed and companies that fail in web connected culture, will in large part, be due to how effectively they manage their SEM effort. SEM is now becoming many companies’ primary marketing channel. There are no one-shot solutions. SEM is a coordinated effort of long and short term tasks and activities, which when done over a period of time brings success.
Why Ethios for SEM Services?
If you want to increase your website traffic, drive leads and gain new customers you should seriously consider Ethios. We have been helping companies with their SEM efforts for many years and we are one of a very few, who have actually consulted professionally for a real-life search engine